Privacy Policy

Last updated: June 2025

1. Who we are

Rare Phronesis (“we”, “us”, “our”) is a product, technical, and growth consulting company. Our website is rarephronesis.com. For privacy enquiries, contact us at hello@rarephronesis.com.

2. What data we collect

We collect personal data in the following ways:

Contact forms: Name, email address, company name (optional), project description, budget, and timeline when you submit a General Inquiry, Service Request, or Quote request.
Newsletter signup: Email address when you subscribe to our mailing list.
Usage data: Standard web analytics (page views, referral sources, device type) via anonymised analytics tools. We do not use advertising cookies.

3. How we use your data

To respond to your enquiry or request within 1–2 business days.
To send you transactional confirmation emails after form submissions.
To send you newsletter updates if you subscribed (you can unsubscribe at any time).
To understand how our website is used so we can improve it.

We do not sell, rent, or share your personal data with third parties for marketing purposes.

4. Legal basis for processing (GDPR)

For users in the European Economic Area (EEA) and UK, we process your data under the following lawful bases:

Legitimate interests: Responding to enquiries and operating the website.
Consent: Newsletter subscriptions (you can withdraw consent at any time by unsubscribing).

5. Data retention

We retain contact form submissions for up to 24 months for business records and follow-up purposes. Newsletter subscriber data is retained until you unsubscribe. Analytics data is retained in aggregated, anonymised form.

6. Data deletion requests

You have the right to request deletion of your personal data at any time. To submit a deletion request, email hello@rarephronesis.com with the subject line “Data Deletion Request” and the email address associated with your data. We will process your request within 30 days.

7. Your rights

Depending on your location, you may have the right to: access, correct, or delete your personal data; object to or restrict processing; data portability; and lodge a complaint with a supervisory authority. Contact us to exercise any of these rights.

8. Third-party services

We use the following third-party services:

Resend: Email delivery for form confirmations and newsletters. Resend processes data in accordance with their privacy policy.
Vercel: Website hosting and serverless functions.

9. Cookies

We use only essential cookies required for the site to function. We do not use tracking or advertising cookies. See our Cookie Policy for full details.

10. Changes to this policy

We may update this policy from time to time. The “last updated” date at the top of this page will reflect any changes. Continued use of the site constitutes acceptance of the updated policy.

11. Contact

For any privacy-related questions, contact us at hello@rarephronesis.com.